For the first time in 43 years, the Y unveiled a new brand campaign to increase understanding of the impact our organization makes in the community, so that more people take advantage of the YMCA’s unique capacity to foster lasting personal and social change.  By simplifying how we describe our programs, we hope it will be apparent that everything we do is designed to nurture the potential of children and teens (Youth Development), improve health and well-being (Healthy Living) and motivate people to support their neighbors and the larger community (Social Responsibility).

The Y Strengthens Local Communities

WKMG -- Local 6
July 12, 2010

The YMCA Chaning Its Name to “the Y”

Central Florida News 13
July 12, 2010

YMCA Launches New Brand Focused on Communities

The West Orange Times
July 15, 2010

The new brand is part of an effort to increase understanding of the impact the YMCA strives to make in the Central Florida communities.
[ VIEW ARTICLE ]

YMCA Locations Change Look

Orlando Business Journal
July 19, 2010

The YMCA of Central Florida’s 27 locations will be changing their look as part of the new rebranding initiative that is taking place nationwide.
[VIEW ARTICLE]

YMCA Strengthens Communities Through New Brand Initiative

Triangle News Leader
July 21, 2010

The YMCA of Central Florida is one of the largest nonprofits in Central Florida committed to strengthening the foundation of the local communities it serves. [ VIEW ARTICLE ]